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Scheduling is part of the campaign itself. The Review & send step of New campaign asks When should it go out? and offers three answers: Everything else in the wizard — name, template, audience, content — is the same for all three. See Campaigns for those steps.
Scheduled campaigns live in the Scheduled tab of WhatsApp → Campaigns, and repeating ones in the Repeating tab. There is no separate scheduling page; the old Campaigns scheduling address opens the Repeating tab.

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Schedule once

Choose Schedule, then fill in: The time must be at least 2 minutes from now and no more than a year ahead. Below the fields, the page repeats the send time and how long until then. The button becomes Schedule campaign.

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Who gets it

The audience is worked out again when the campaign goes out, not only when you schedule it:
  • People who match the audience by then are included — for example, contacts tagged after you scheduled, or contacts who now match a filter.
  • People who opt out in the meantime are skipped.
  • The count on the review step is today’s count, labelled Would reach today.
An audience that is already empty is refused when you schedule, so you find out while you are still on the page.

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The Scheduled tab

WhatsApp → Campaigns → Scheduled lists every campaign waiting for its time, soonest first. The row menu offers:
  • Open — the campaign’s page.
  • Send now — sends it immediately instead of at its time.
  • Duplicate — opens the wizard with the same template, audience and values.
  • Cancel — it will not be sent. It moves to History with the status Cancelled, and nothing reaches anyone.
A scheduled campaign cannot be edited. To change one, cancel it and use Duplicate. Opening a scheduled campaign shows when it sends, the same Send now and Cancel buttons, and Duplicate. Its delivery report fills in once it starts sending.

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When the time comes

Watx checks for due campaigns every minute, so a campaign goes out within about a minute of its time. It then moves to History and follows the usual statuses: Queued, Sending, Sent.

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Repeat

Choose Repeat, then set the schedule: The page sums the schedule up in a sentence — for example “Every Monday and Thursday at 9:00 AM, 4 sends in total” — and lists the next three send times. The button becomes Start repeating. The time is local to the zone you pick. “9:00 AM New York” stays at 9:00 AM in New York when the clocks change.
Upload CSV and Re-target a campaign audiences cannot repeat. A re-target follows up one specific past campaign, so schedule it once instead. To repeat to the people in a list, import them as contacts and choose them by tag or segment.

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What each send is

Every time a repeating campaign runs, Watx creates a new campaign in History:
  • It is named after the repeating campaign, followed by the date of the send.
  • It has its own report, recipient list and follow-up buttons.
  • It shows a repeat icon and the line Repeats · followed by the repeating campaign’s name.
  • The audience is worked out fresh each time, with opted-out contacts skipped.
  • It counts against your plan’s monthly campaign and message limits like any other campaign.
The first send is the first matching time at least a minute after you confirm. If a send cannot go out, it appears in History as Failed with the reason, and the next send goes ahead as planned. A failed send is never retried later. After a number of sends counts every send, including failed ones. If Watx is unavailable when a send is due, the send goes out once Watx is back — once, however many were missed. Nobody gets several weeks of messages at once.

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The Repeating tab

WhatsApp → Campaigns → Repeating lists every repeating campaign. When a send fails, the row shows Last send failed with the reason until a later send succeeds. The row menu offers:
  • View sends — opens History filtered to this repeating campaign. Remove the filter from the chip above the list.
  • Pause — no sends until you resume.
  • Resume — continues from the next matching time after now. Sends that fell while it was paused are not sent. If its end date has already passed, it becomes Finished.
  • Stop for good — it will never send again. This cannot be undone.
  • Delete — removes the repeating campaign. Sends it already made stay in History.
A repeating campaign cannot be edited. To change the template, audience or schedule, stop it, open one of its sends and use Duplicate, then choose Repeat again.

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What is checked, and when

When you schedule or start repeating, the same checks as a send-now run first — including the check that the message can be built from the template and your values, so a missing header value or button value is refused before anything is saved. See What Watx checks before anything is sent. When a scheduled campaign or a repeating send goes out, Watx checks again. If a check fails, nothing is sent to anyone, and the campaign shows Failed with one of these reasons: The plan is checked when you schedule as an early warning, and again when the campaign goes out. Usage is only counted when it actually goes out.

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Who can do what

Members with the Agent role or above can schedule, repeat, send early, cancel, pause, resume, stop and delete. Viewers can see every tab but cannot change anything. A scheduled or repeating campaign sends on behalf of the member who set it up. If that member later loses the right to send, its sends fail with the reason above.