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Every template still has to be approved by Meta, and writing one that passes review takes a few tries. The library is a set of starters that already follow Meta’s rules — contiguous variables, a sample for each, a short footer with no variables, quick replies grouped before links — so what is left is your wording, your links and your media. Open it from WhatsApp → Templates → New Template → Use a template. It is titled Start from a pre-built template.

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Browsing

The rail on the left has three kinds of shelf. The collections group starters by what they are for, not by Meta’s Marketing/Utility split: Your business offers Shops & e-commerce, Clinics & wellness, Agencies & services, Coaching & education, Real estate, Travel & hospitality and Restaurants & food. Most starters suit any business, so they appear under every one. A festival starter has to be approved before the day, and approval can take a day or two, so Trending puts it first a few weeks ahead and Occasions marks it now. Submit early. Above the grid:
  • Search templates searches the whole library, whichever shelf you are on.
  • Hide ones I have leaves out starters whose name you already have.
  • Type chips narrow by header: All, Text only, Text header, Image, File, Video, Location, Carousel.

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The cards

Each card shows the starter’s title, its Meta category, its collection and type, and its message in a bubble. Labels underneath:
  • A ribbon — what the starter does for you, such as Builds urgency, Wins them back, Gets you paid, Fewer no-shows, Builds trust, Saves you time or Brings them back. Hover it, or open the preview, to see why it applies: “Builds urgency” means the body carries a deadline or a limited quantity, not a promise of results.
  • Needs your image (or video, file, carousel) — the media slot is empty because Watx cannot ship your pictures. Add your own before submitting.
  • Already added — a template of that name already exists here, in any status, so Use is disabled. Edit the existing one from the template list instead.
Preview opens the starter full-size: its collection, category and type, the reason behind its ribbon, its sample values, and a phone mock-up. Use (or Use this template in the preview) loads it into the editor — nothing reaches Meta until you review it and press Submit for Approval.
Many starters with a link button point at example.com. When you load one, Watx asks you to replace the link with your own, and the submit is refused until you do: a link button cannot be changed once Meta approves the template, so a placeholder would send every customer to a dead page. You can also end the link with {{1}} and fill it in per campaign — see Buttons.

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Submitting a whole collection

Open a collection and its header offers Submit all N to Meta (for E-commerce, Submit the store bundle (8)). The dialog lists every template in the pack with a preview and what each placeholder means, lets you untick any you do not want, and picks the language they are submitted in — English (US), English (UK) or English. Submit N templates to Meta sends them. Templates you already have are listed as Already in your account and unticked, but you can tick one again — re-submitting is a legitimate way to reset a rejected one. They go to Meta one at a time, and each row reports its own outcome: Submitted, or the reason it was refused. Meta allows 100 template creations an hour; if it refuses part-way, the run stops with that message rather than repeating it for every remaining row, and the rest can be sent later.
Starters that need your own media are left out of a pack — they cannot be submitted blind. A starter whose link button still points at a placeholder address is refused in its row; untick it, then load it on its own with Use and put in your real link.

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The store bundle

The E-commerce pack is the set the store console is built around: eight templates, each with a placeholder map the console reads back so the mapping is pre-filled when you pick one. The two cart reminders are filed as Marketing and carry a Stop reminders button — a tap on it opts the contact out of marketing. The rest are Utility, because they are about an order the customer already placed. If you edit a bundle template’s wording and the placeholders stay where they were, the mapping still pre-fills. Reorder them and the console gives you an empty mapping form rather than guessing.
You do not have to come here for it. Any empty template picker in the store console offers to submit the store bundle, and the Razorpay card offers the Payments pack the same way.

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After submitting

Templates land in your library as Pending and become usable when Meta approves them — usually within an hour, sometimes up to 24. You can edit any of them afterwards, which sends them back for review.