A Click-to-WhatsApp ad sends someone from Facebook or Instagram straight into a WhatsApp conversation with your business. WhatsApp → Click-to-WhatsApp is where you keep one row per ad so clicks and conversations can be counted against it.
Members with the Admin role or above can create and delete campaigns.
Creating a campaign
New campaign asks for:
One campaign per ad. The row menu offers Copy tracking link and Delete.
The list
A status filter narrows the list.
What a click does — and does not do
Meta does not report ad clicks to Watx. Clicks and Conversations only move when a click is recorded against the campaign through the Watx API, so a campaign you have only created here will sit at zero.
Where the numbers appear
The WhatsApp analytics page has a Click-to-WhatsApp panel listing each campaign with its clicks, conversations and conversions for the selected date range, plus a click-to-conversation funnel across every campaign. It reads the same rows as this page, so the caveat above applies there too. 
