What you get
Connect your number
Meta’s Embedded Signup wizard, run from inside Watx, on your own business number.
Message templates
Build, submit and track the pre-approved messages you need to start a conversation.
Authentication templates
One-time codes with a copy-code, one-tap or zero-tap button, sent from your own system.
Campaigns
Send an approved template to everyone, a tag, a segment or a filter — now, later or on repeat — one message per person.
Catalog and orders
A product catalogue you can send as cards, and the orders customers place from it.
WhatsApp Flows
Meta’s native in-app forms — booking, surveys, lead capture — managed under your account.
Click-to-WhatsApp ads
See which ads start conversations and what they were worth, and report sales back to Meta.
Analytics
Volume, delivery, read rates, campaign and template performance, orders and ad conversations.
The two rules that shape everything
Every WhatsApp feature in Watx is built around the same pair of Meta rules. Read them once and the rest of this section makes sense.The 24-hour messaging window
You can send anything you like for 24 hours after a customer’s last message. Outside that window, only an approved template will send.
Message templates
A template is copy Meta has reviewed and approved. It is the only way to open a conversation the customer did not start — and it can be rejected or paused by Meta at any time.
Where things live in the sidebar
Open WhatsApp in the channel rail and the panel has three groups.What you need before connecting
- A Facebook account that administers your business.
- A business phone number customers will message. You can bring a new number, move the number already running on your WhatsApp Business app, or connect it in coexistence mode and keep using the app on it.
- A payment method on your WhatsApp Business Account, added in Meta Business Settings. Meta bills you for conversations directly — Watx never sits between you and that bill. Until it is set up you can receive messages, but messages your business starts will fail.
What else uses the connection
- The inbox composer — text, media, voice notes, reactions, quoted replies, templates, product cards.
- Automations and flows, which send through the same number and obey the same window.
- Payment links and sales documents, which fall back to a template when the window is closed.
- AI agents, which reply on WhatsApp like any other channel.
- The public API, which sends messages, templates, campaigns and one-time codes from your own system.