The header
- Range — 7, 30 or 90 days, or Custom with two dates. 30 days is the default, and every figure on the page compares against the matching previous period.
- Refresh — re-runs every query. The time of the last load is shown beside it.
- Export — downloads the whole page as one CSV, with a section each for daily volume, campaigns, templates, orders and Click-to-WhatsApp.
- Quick actions — New campaign, Templates, Scheduled (the campaigns waiting to go out), Build a flow, Open inbox.
- Alerts — a strip appears when something needs attention: messages that failed to send in the last 24 hours, unread conversations, threads the AI agent handed over, templates rejected by Meta, a WhatsApp access token expiring within 14 days, or a quality rating worth looking at. Each carries a link to the screen that fixes it.
Cross-filters
Clicking a tile or a row filters the whole page — by direction, by status, by template, by campaign, or by whether a reply came from the AI agent or a human. Active filters show as chips in the header and can be removed one at a time or cleared together. The filters live in the URL, so a filtered view is a link you can paste to a colleague.Key figures
Sections
Sending capacity — your Meta messaging tier, quality rating and approximate 24-hour usage. See Messaging limits and quality. Volume & delivery- Message volume — incoming and outgoing per day.
- Delivery funnel — sent, delivered, read and failed across every outgoing message in the period.
- Busiest hours — incoming messages by day and hour, in your own timezone.
- Most active contacts — by total messages exchanged, with the last time each wrote.
- Campaign performance — a table of every campaign in the period with recipients, sent, delivered, read, replied and failed. Clicking a row filters the page to that campaign.
- Template usage — counted from messages actually sent, not from your library, so a template you never use does not appear. Each row carries its Meta status; one that was sent but is no longer in the library reads not in library.
- Campaign funnel — sent, delivered, read and replied across every campaign in the period.
- Orders and revenue per day, with the period’s totals.
- Top products by revenue.
- Click-to-WhatsApp ads — each tracked ad with its clicks, conversations and converted count, and a Click-to-conversation funnel across every ad. Watx records an ad conversation automatically when it starts. A “click” here is a message that arrived from an ad — the true click count is in Meta Ads Manager — and Converted counts conversations started, not sales. Sales and revenue per ad are on Click-to-WhatsApp ads.
Notes on the numbers
- Every figure is scoped to the workspace you are in, and to the range in the header.
- A panel with nothing in it says so rather than drawing an empty chart.
- Response time and read rate depend on what Meta reports back; a number whose quality rating has dropped may see delivery slow down before it sees anything else.