> ## Documentation Index
> Fetch the complete documentation index at: https://docs.watx.in/llms.txt
> Use this file to discover all available pages before exploring further.

# Click-to-WhatsApp

> Record the ads that open a WhatsApp chat, and track clicks and conversations against each one.

A Click-to-WhatsApp ad sends someone from Facebook or Instagram straight into a WhatsApp conversation with your business. **WhatsApp → Click-to-WhatsApp** is where you keep one row per ad so clicks and conversations can be counted against it.

Members with the Admin role or above can create and delete campaigns.

## Creating a campaign

**New campaign** asks for:

| Field                  | Required | What it is                                                  |
| ---------------------- | -------- | ----------------------------------------------------------- |
| **Name**               | Yes      | How you recognise the ad, e.g. "Summer sale 2024"           |
| **Meta ad ID**         | No       | The ad's numeric id in Meta Ads Manager                     |
| **Meta campaign ID**   | No       | The campaign's numeric id                                   |
| **Pre-filled message** | No       | What the customer's first message says when they tap the ad |
| **Deep link URL**      | No       | Where the ad points, if it is not straight into the chat    |

One campaign per ad. The row menu offers **Copy tracking link** and **Delete**.

## The list

| Column            | What it shows                                            |
| ----------------- | -------------------------------------------------------- |
| **Name**          | The campaign                                             |
| **Meta ad ID**    | The id you recorded, or a dash                           |
| **Clicks**        | Clicks recorded against this campaign                    |
| **Conversations** | Clicks that were marked as converted into a conversation |
| **Status**        | Active, paused or archived                               |
| **Created**       | When the row was added                                   |

A status filter narrows the list.

## What a click does — and does not do

<Warning>
  Meta does not report ad clicks to Watx. **Clicks** and **Conversations** only move when a click is recorded against the campaign through the Watx API, so a campaign you have only created here will sit at zero.
</Warning>

What does happen automatically is the conversation itself: somebody who taps a Click-to-WhatsApp ad arrives as an ordinary WhatsApp message in your [inbox](/inbox/overview), and a contact is created for them with the source **whatsapp** like any other first-time customer. The ad is what brought them; the conversation is a normal one.

## Where the numbers appear

The [WhatsApp analytics](/whatsapp/analytics) page has a **Click-to-WhatsApp** panel listing each campaign with its clicks, conversations and conversions for the selected date range, plus a click-to-conversation funnel across every campaign. It reads the same rows as this page, so the caveat above applies there too.