> ## Documentation Index
> Fetch the complete documentation index at: https://docs.watx.in/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign schedules

> Record when a broadcast or a retargeting campaign should run, once or on a repeating pattern.

**WhatsApp → Campaigns** keeps a list of campaign schedules: a name, what should run, and when. Members with the Admin role or above can create and edit them.

<Warning>
  A schedule is a **record of a plan**, not a timer. Creating one does not start the broadcast at the scheduled time, and **Next run** and **Runs** stay empty. Send broadcasts from [Broadcasts](/whatsapp/broadcasts) until that changes.
</Warning>

## Creating a schedule

**New schedule** asks for:

| Field                         | Notes                                                                                                            |
| ----------------------------- | ---------------------------------------------------------------------------------------------------------------- |
| **Name**                      | Required. How it appears in the list, e.g. "Weekly newsletter"                                                   |
| **Type**                      | **Broadcast** or **Retargeting**                                                                                 |
| **Broadcast ID**              | Broadcast type only. The id of an existing broadcast — it is the last part of that broadcast's URL               |
| **Retargeting config (JSON)** | Retargeting type only. A raw JSON object                                                                         |
| **Schedule type**             | **One-time** or **Recurring**                                                                                    |
| **Timezone**                  | Free text, defaults to `UTC`                                                                                     |
| **Scheduled at**              | Required. A date and time                                                                                        |
| **Recurring pattern (cron)**  | Recurring only. Cron format — minute, hour, day, month, weekday. For example `0 9 * * 1` is every Monday at 9 AM |

The broadcast id is checked before the schedule is saved: it must be a valid id of a broadcast that exists.

## The list

Columns are **Name**, **Type**, **Schedule** (one-time or recurring), **Runs**, **Status**, and **Next run**. Two filters narrow it by type and by status.

| Status        | Meaning                         |
| ------------- | ------------------------------- |
| **Pending**   | Recorded, not marked as running |
| **Running**   | Marked as running               |
| **Completed** | Marked as finished              |
| **Failed**    | Marked as failed                |

The row menu offers **Activate** / **Pause**, which flips between Pending and Running, and **Delete**, which removes the schedule after a confirmation.

## Campaigns versus broadcasts

They are not the same object:

* A [**broadcast**](/whatsapp/broadcasts) is a real send — an audience, a template, per-recipient delivery status, a report.
* A **campaign schedule** is a calendar entry that points at one.

If what you want is to reach the people an earlier broadcast did not, that lives in the broadcast report itself: the funnel's **didn't reply**, **didn't open** and **failed to deliver** buttons open the wizard with that audience pre-selected.