> ## Documentation Index
> Fetch the complete documentation index at: https://docs.watx.in/llms.txt
> Use this file to discover all available pages before exploring further.

# Settings and analytics

> The Instagram channel settings page — subscribed events, messaging rules and disconnecting — plus what the Instagram analytics overview reports.

Two screens sit either side of the day-to-day work: **Channel Settings**, which is the
connection and its health, and **Analytics → Overview**, which is how the channel is doing.

## Channel Settings

**Channels → Instagram → Channel Settings**. Before you have connected, this is the connect
screen — see [Connect Instagram](/instagram/connect). Afterwards it carries four things.

### The account card

Profile picture, `@handle`, the account id, the date you connected, and how long the
current access lasts: **Access renews automatically · 42 days left**. Renewal is automatic
and happens well ahead of the deadline. An arrow opens the profile on Instagram.

If access has expired or been revoked, an **Access expired** banner replaces the countdown
with a **Reconnect** button.

### Subscribed events

What Instagram will notify Watx about. A green dot means the event is subscribed.

| Event                         | What it brings in                                                                                |
| ----------------------------- | ------------------------------------------------------------------------------------------------ |
| **Direct messages**           | Inbound DMs and story replies                                                                    |
| **Button & ice-breaker taps** | Taps on buttons, so an automation or a funnel can act on them                                    |
| **Read receipts**             | When the customer reads your message                                                             |
| **Reactions**                 | Emoji reactions on a message                                                                     |
| **ig.me link attribution**    | Which link brought someone into the DMs                                                          |
| **Comments**                  | Comments on your posts                                                                           |
| **Live comments**             | Comments during a live video                                                                     |
| **Mentions**                  | Mentions of your account. Subscribed alongside comments; they are not added to the comment queue |

<Warning>
  If any are missing, a banner names them and offers **Re-subscribe**. Act on it: an account
  with an incomplete subscription looks perfectly healthy and simply never receives those
  events. There is no other symptom. **Refresh subscription** does the same thing at any time.
</Warning>

### Messaging rules

A plain statement of the three Instagram limits that generate support questions, so nobody
discovers them when a send fails:

* **The reply window.** You can reply freely for 24 hours after each customer message;
  after that the thread closes until they write again. Workspaces on a deployment holding
  Meta's Human Agent permission see **7-day reply window** here instead, with the same card
  explaining it.
* **No broadcasts.** Instagram has no approved-template mechanism, so there is no compliant
  way to send bulk DMs. Instagram contacts are excluded from broadcast audiences
  automatically.
* **No delivery receipts.** Instagram reports when a message is *read* but never when it is
  *delivered*, so sent messages stay on one tick until the customer opens them.

### Disconnect

Stops everything new — no DMs, no comments, and every comment automation halts — while
keeping existing conversations and comments. Confirmed first, and reversible by
reconnecting.

## The comment-automation master switch

The workspace-wide switch for comment funnels is **not** on this page. It lives at the top
of [Posts](/instagram/posts) and of
[Comment funnels](/instagram/comment-funnels) — the two places you are already on when you
decide the automations should stop. Both are the same switch.

## Analytics

**Channels → Instagram → Analytics → Overview** covers DMs, comment moderation,
comment-to-DM funnels and post performance. Choose **Last 7 days**, **Last 30 days**,
**Last 90 days** or a custom range; each headline figure is compared with the previous
period of the same length. **Refresh** re-reads it and **Export** downloads the whole report
as CSV.

### The headline figures

| Figure                   | What it counts                                |
| ------------------------ | --------------------------------------------- |
| **DMs sent**             | Outgoing direct messages                      |
| **DMs received**         | Incoming direct messages                      |
| **Active conversations** | Threads with activity in the period           |
| **Avg first response**   | How long a customer waits for the first reply |
| **Replies by AI**        | Split between AI and human replies            |
| **Comments received**    | With how many are still open                  |
| **Comment reply rate**   | With how many were answered privately         |
| **Funnel deliveries**    | Links delivered, out of the comments matched  |

Several of the tiles are also filters — clicking one narrows the whole page to, say,
outgoing messages, and the active filter shows as a removable chip in the header.

### The panels

* **DM volume** — daily incoming and outgoing messages.
* **Who is answering** — AI agent versus a teammate.
* **Busiest hours** — incoming DMs by day and hour, in your timezone.
* **Most active people** — by total messages exchanged.
* **Comment activity** — comments received, replied and privately replied, per day.
* **Comment → DM funnel** — matched, awaiting opt-in, awaiting follow, reward delivered,
  across every funnel.
* **Comment funnels** — one row per funnel. Clicking one filters the page by it.
* **Top posts** — clicking a post scopes the comment panels above to that post.
* **Contacts and deals from Instagram** — new contacts, deals created and deals won, with
  deals attributed through the conversation they came from.

The export contains daily DM volume, daily comments, per-funnel results and per-post
performance as separate sections of one CSV file.
